blogsphere vs. mainstream media

The last decade of the 20th century will be remembered by the global Internet and the first decade of the 21st century will be remembered by blogs.
Blogging is the most popular and sophisticated way to express your own oppinion on a public published articles, theme conversations, topic comments, etc. Blog is a replacement for the mainstream media. In oppinion of several critics, bloggers have no checka and balances. There's a lack of control in that media sphere.

Blogs do not represent a higher standard of media integrity and they have their advantages and disadvantages; blogs are products of people who may or may not know what they are talking about but on the other hand, they are useful because they are interactive, immediate and accessible to anyone who stumbles on a truth the mainstream media, for whatever reason, to ignore. They deliver unique values, publication and distribution costs "nothing", etc.

Overall, I believe that they are quite useful and they are not the substitut for other traditional media, blogs won't even replace them, but they will complement them. They aren't better than traditional media, they are just different.

I assume that that extracts some additional value from the mainstream media and they provide immediate feedback to those who use them.

The Control of the Internet

Any network requires some centralized control and administration in order to function. For exampel, global phone system is controled and administered by International TeleCommunication Union which is now part of the "UN family".

But there is a difference between controling the phone system and the internet. Internet is controled and coordinated by Internet Corporation for Assigned Names and Numbers (ICANN), which is a privat nonprofit organization established in 1998 by the US.

But there's aproblem, because many governments think, that Internet should be regulated multilateraly, like phone or some other network.

ICANN in their oppinion is an instrument of American hegemony over cyberspace; private-sector makes favours to US.

In taht purpose there has been many UN's World Conferences on the Information society; problems according to the question of Internet Control. It's interesting thast even China (as a huge network market) has called for the creation of a new treaty organization.

I know that internet network is huge network which should be controlled by several different organizations world-wide and I believe that there's a need to establish an organization which would deal with administration.